Our office supplies business over recent years has diversified massively into wide format printing and canvas printing, mainly driven by customer demand within our small retail shop in Knutsford.
We had always provided a black wide format copying service which did very well as we were surrounded by interior designers, architects, building firms and kitchen designers , all of which needed plans printing. Increasingly we were asked for colour prints. So, we invested heavily in a state of the art printer which produces the highest quality Graphic poster prints with 100year guaranteed Vivera colour fast inks, ideal for advertising posters and exhibitions. Equally it will produce colour CAD plan prints. Then, our customers stared complaining that their prints were getting wet whilst on site (due to the lovely English weather we have). So, listening to our customers , we went ahead and bought a wide format laminator , which has paid for iteself within 6 months! and made all our building and garden designers very happy – no more soggy plans
But, the other surprising transition was the production of amazing high quality Canvas prints from customer photographs, sales of which have taken off exponentially, just from advertising locally in our Retail shop window. On May 22nd we are are launching our on line website, offering all these services and hope, through careful social media marketing, blogging and other web optimisation, this spin off firm : www.thecanvasprintshop.co.uk will take off. So watch this space!!
In the current economic climate with over 60% of sales occuring on line – it seemed to be a no brainer. Your products have to be on line these days and who knows , within 12 months , I may need to invest in more equipment and more staff and maybe even new premises (here’s hoping).